The CHAPS BEHIND IT ALL
IS THIS THE PART WHERE WE HAVE TO TRY AND SOUND INTERESTING?
WHO ON EARTH ARE WE?!
Simply put - we're just two moderately handsome guys from norwich with a semi-serious caffeine dependency.
You might be wondering what our names are. you might not care, but WE'LL tell you anyway: THEY'RE KAI AND DAMON.
THE EAGLE-EYED AMONG YOU MIGHT BE THINKING "HMM, THEIR NAMES SOUND QUITE SIMILAR TO THEIR COMPANY NAME."
WELL YOU'D BE RIGHT...
KAI + DAMON = KAIDA
MIND. BLOWN.


SIMPLE GOALS
ALL WE WANT TO DO IS MAKE THE BEST TASTING COFFEE AVAILABLE IN THE EASIEST WAY POSSIBLE. BUT IT'S ALSO REALLY IMPORTANT TO US THAT YOU'RE ALL REWARDED FOR SHOPPING WITH US.
ULTIMATELY WE'RE JUST TRYING TO PROVIDE AN OVERALL EXPERIENCE THAT MAKES YOU SMILE. WE HOPE THAT'S NOT TOO EMOTIONAL OF A GOAL...Don't cry, you know that makes us cry!

HOW ARE WE DIFFERENT?
We're not naïve - WE can't ALWAYS BE 100% DIFFERENT TO OTHERS. ULTIMATELY WE SELL THE SAME DELICIOUS ELIXIR-LIKE PRODUCT, AND THERE ARE SOME IMMENSE PROVIDERS OUT THERE
WHAT WE REALLY UNDERSTAND ARE THE NEEDS FOR EASE, AND FOR LOYALTY TO BE REWARDED. BECAUSE THERE'S NO REASON NOT TO SHOP AROUND (WE ALL DO IT!) THERE'S EVEN MORE REASON TO CELEBRATE WHEN PEOPLE CHOOSE NOT TO - AND CELEBRATE WE SHALL!
THE COFFEE WILL BE SUPER EASY TO UNDERSTAND, SIMPLE TO FIND AND WE'RE GOING TO MAKE SURE THAT EVERYONE FEELS VALUED - whether you're a new customer,
or a legend who's a regular
however!
